Your new favorite denim. Blue Jean Baby is the perfect navy! She's stylish, wearable and goes with everything - just like your favorite jeans. This deep, midnight blue is highly-pigmented, long-lasting, and fades to a smoky blue. Made to be used on level 7 hair and higher but for richest color, we recommend applying to pre-lightened hair.
#AFprotip: Blue Jean Baby has a smoky quality and can be added to other lighter colors, like Girl's Night, to intensify their hue!
Don't know what level you are? Read all about it here.
With every purchase you make we donate 15% of our net profits to help prevent animal cruelty and promote animal welfare, and we are (and always will be) 100% vegan and cruelty-free.